B2B Branding & Marketing

Whether you are entering China, already active there, or a Chinese company exploring opportunities in Europe, the situation is often more complicated than expected. What works in one market rarely translates directly to another. Many companies try anyway—reusing global materials or patching together local activities—and end up with very little response.

In practice, the issue is usually a mix of things: limited visibility in the right channels, messaging that doesn’t quite land, and a lack of trust from potential partners or clients.

Our work focuses on fixing that in a straightforward way. We help you show up where your audience is actually looking, with content and a web presence that feel local rather than adapted as an afterthought. At the same time, we support the offline side of business—trade fairs, events, and the materials you bring into meetings—so your communication holds up in real conversations.

We also produce photo and video content locally, which makes a noticeable difference. It gives you assets that feel relevant and usable across both digital channels and face-to-face situations, instead of relying on generic global material.

The idea is not to add more marketing activity, but to make what you do actually connect. When visibility, clarity, and credibility come together, conversations start more easily—and they tend to go somewhere.

Brand architecture
Brand mission, vision & values
Brand positioning

Brand localization (China)
Brand name (China)

Brand logo
Brand colors
Brand typography
Brand name
Brand guideline

Stationery
Marketing collateral
Corporate gifts

Corporate website
Corporate video
Corporate photography

Exhibition support
Event support

Account setup
Account management
Content strategy
Content creation
Copywriting

Fill out the form, share details of your enquiry and we will soon get back to you how we can help.

Or directly send a message to hello@gerui.asia.

革睿（上海）商务咨询有限公司
Keyuan Road 88, German Centre Shanghai
Tower 3, Unit 753B
Pudong, Shanghai, P.R. China